Sunday, July 8, 2007

Live Earth Concerts

I like the concept behind Live Earth.

The effort was made to get individuals to change their life patterns toward a greener mode of being in the world.

If all two billion people who were supposedly touched by the 24 hour extravaganza did all seven things, that would be almost irrelevant to the overall changes required.

Or would it?

In the 1970s, we had a major energy crunch. The President got the highway speed limits dropped down to 55 mph, even on the Interstates. Drove westerners and Type A personalities crazy! The electric companies went on serious conservation campaigns to get people to turn off their lights, change to more energy efficient bulbs, and other simple things.

Suddenly, utilities were asking for rate increases because customers were using so much less energy their income was dropping precipitously. Gasoline prices dropped.

As people carry cloth grocery bags or use their own grocery carts; as they postpone shopping or library trips to other times when they are driving that way; as they collect water that went down the drain while waiting for hot water and use it for watering plants, washing hands, etc.; as they turn off electronic equipment which has instant on features; as they buy hybrid cars or use their bikes a lot more; there will be the impact of a thousand cuts on many corporations.

By this time next year, we will all know that people have changed. Corporations and utilities will be scrambling and trying to pass the costs on to us!

1 comment:

Gilbert Vieira said...

Jerry,

I'm glad you sent a reminder on your blog site. I thought your last piece was provocative and will look forward to checking occasionally.